Samsung Has Trolled An Entire Decade of iPhones In Their Latest Galaxy Ad
Who doesn’t love a good rivalry? Whether it’s the Aussies and the Poms duking it out for the Ashes, or Jennifer Aniston and Angelina Jolie squabbling over a bit of Brad Pitt, we do love a good old-fashioned feud! In the tech world, there are no bigger rivals than Samsung and Apple. The world’s two most prominent smartphone manufacturers trade punches every few months with the release of brand spanking new phones and wearable tech.
With the release of the latest iPhone X attracting considerable attention from early adopters and distracted millennials, Samsung has set about smearing the release by launching a piss-funny ad.
The ad takes a walk down memory lane, back to 2007 when the iPhone was originally released and shows the manic queues of consumers praying to get their hands on the new device. The initial euphoria quickly turns to frustration for the protagonist as he encounters classic iPhone problems ranging from the inability to take photos due to limited storage, to the lack of waterproof-ness rendering the phone useless after him and his partner fall into a lake. It is that her Galaxy survives the plunge whilst his is in the hands of the rice Gods.
By comparing the iPhone to Galaxy phones of the day, the viewer is shown how iPhones are behind the times. The ad also points out Apple’s decision to remove the universal 3.5mm headphone jack in favour of it’s own Apple-only bloody useless lightning cable adaptor.
Closing with the words “Upgrade to Galaxy” avid iPhone users may be swayed by the provocative and cheeky campaign if they want to be at the forefront of technology.
It’s not the first time that Samsung has tried to tarnish Apple’s reputation. In 2015, the Korean giant went after the iPhone’s lack of ‘edge functionality’ compared to the new curved screen of the Galaxy 6 curve model. But going back further mediocre battery life, lack of wireless charging and lacklustre screen resolution have all been the focus of campaigns launched by Samsung.
We’ll sit back and let these two try to beat each other with specs and price. It can’t be all bad for the humble consumer.
CHECK OUT THE AD HERE: